![]() ![]() ![]() “Back in 1973 a woman could not even get a credit card without her husband co-signing. I wanted to change the hearts and minds of people” and not weaken that piece of legislation, she said. “Title 9 (equality amendment ) had just passed. “I knew what this stood for, it was very symbolic of the women’s movement,” King said. ![]() I knew what this stood for.” King said that she felt it was necessary not only to play the match, but to win it. The athlete also talked about the famous 1973 King-Riggs match with Bobby Riggs: “No, it wasn’t fun, she said. She admitted when she first found out about the relationship she said “You’ve got to be kidding” but then praised the Phillip Morris tobacco company (now Altria Group) as having “more integrity than many people I’ve worked with … probably the best sponsor in sports. Billie Jean King - About the Film - American Masters - PBS. So at today’s TCA, BJK herself, just shy of her 70th birthday (and flanked by American Masters series creator and EP Susan Lacy) was on the panel to talk about breaking barriers.įirst, however, she was asked to talk about longtime sponsor Virginia Slims and her thoughts about the bizarre relationship of cigarettes to athletics. American Masters is a PBS television series which produces biographies on enduring writers. Diane Haithman contributes to Deadline’s TCA coverage.Ī Billie Jean King documentary is an expected highlight of PBS’ upcoming American Masters season.
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